Privacy Policy

The privacy of Site users' personal information is important to AcelRx. This Privacy Policy describes information that may be collected about Site users; how Site user information is used; how AcelRx protects it; and what choices Site users have on how that information is used.

  1. This Privacy Policy covers the following types of information:

    This Privacy Policy covers AcelRx' treatment of personally identifiable information that AcelRx collects when you are on this Web site, and when you use AcelRx' services or click on AcelRx' online advertisements on the Internet to access an AcelRx Site. This Privacy Policy does not apply to the practices of companies that AcelRx does not own or control, or to people that AcelRx does not employ or manage. Information collection and use will be handled in the following manner set forth in this Privacy Policy.

    Information we collect from visitors
    Visitors to AcelRx Sites can access the Site's home page, and browse some areas of the site, without disclosing any personally identifiable information. We do track information provided to us by your browser, including the Site you came from (known as the referring URL), any AcelRx online advertisements located on third party websites that you may have clicked on to access one of the AcelRx Sites, the type of browser you use, the time and date of access, and other information that does not personally identify you. On some of our sites, you must register to access portions of the site. In addition, we may gather information about you that is automatically collected by our Web server, such as your IP address and domain name. AcelRx may use Web server and browser information to individually customize its offerings and presentations if you submit your personal information.

    Information we collect when you register
    Visitors registering for services on our Web sites are asked to provide identifying information, such as name, gender, and contact information. On the registration screen, we label which information is required for registration, and which information is optional and may be given at your discretion. AcelRx Sites obtain visitors' consent before collecting personally identifiable information.

    Information from outside sources
    We may also collect information about physicians or other health care professionals who register on AcelRx Sites from other sources in order to verify their licensure status and identity. From time to time we may augment our existing user databases with legally obtained information from third parties. Some of this information may be personally identifiable, such as national change of address information. We do this to better target our information offerings and promotional campaigns and to provide pertinent offers in which we think you would be interested.

    Other information
    We may also collect information that you voluntarily provide to us through responses to surveys, search functions, questionnaires, feedback, forms and the like.
    We may also ask you to provide additional information such as your e-mail address if you want to obtain additional services or information or to resolve complaints or concerns.
  3. AcelRx will take reasonable steps to safeguard any information you share with us. AcelRx stores the information you provide about yourself in a database in order to provide you with the information you request. The information is stored for the lifetime of the database unless you request that it be removed.
  4. AcelRx will limit the collection and use of your information that AcelRx requires to deliver service to you, which includes advising you about AcelRx' products, newsletters, services and other opportunities, and to administer AcelRx business.
  5. This Site is not intended or designed to attract children under the age of 13. We do not knowingly collect personally identifiable data from site visitors under the age of 13.
  6. AcelRx will permit only authorized employees, consultants, third party vendors or other agents, who are trained in the proper handling of customer information, to have access to that information. Employees who violate AcelRx' Privacy Policy will be subject to AcelRx' normal disciplinary process.
  7. Except as described above, AcelRx will not otherwise use or disclose any of your personally identifiable information, except to the extent reasonably necessary: (i) to correct technical problems and malfunctions, to technically process your information and to determine the effectiveness of our projects; (ii) to protect the security and integrity of our website; (iii) to protect our rights and property and the rights and property of others; (iv) to take precautions against liability; (v) to the extent required by law or to respond to judicial process; or (vi) to the enforcement agencies or for an investigation on a matter related to public safety, as applicable.
  8. Cookies, log files, and pixel-tags (Web beacons) are technologies that may be utilized by the AcelRx Sites to identify a user as the user moves through AcelRx Sites, or as the user clicks on a AcelRx online advertisement located on a third party website. Your browser allows us to place some information (session based IDs and/or persistent cookies) on your computer's hard drive that identifies the computer you are using. We may use cookies to personalize our Web sites and to track your usage across other AcelRx Sites. Your Web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to you. If your browser is set to reject cookies, Web sites that are cookie-enabled will not recognize you when you return to the Web site, and some Web site functionality may be lost. The Help section of your browser may be utilized to tell you how to prevent your browser from accepting cookies. On occasion, we may contract with third parties to place cookies on your computer's hard drive. Although cookies do not normally contain personally identifiable information, if you have provided us information about you, we may associate your registration information with cookies or other tracking utilities our Web site places on your computer's hard drive. Associating a cookie with your registration data allows us to offer increased personalization and functionality. Without cookies, this functionality would not be possible. Some of our business partners may use cookies on our sites (for example, links to business partners). We do not want our business partners to use cookies to track our customers' activities once they leave our sites. However, we may not have total control over how our business partners may use cookies on our Web sites. In addition, we may use other tracking systems like pixel-tags. Pixel tags, sometimes called Web beacons, are similar in function to a cookie. But because of their insignificant size, it is not visible; though, they are used to pass certain information to our servers to personalize our Web sites and to track your usage across other AcelRx Web sites and third party Web sites where AcelRx online advertisements are located. In addition, we may also use pixel tags in our HTML based e-mails.
  9. As a resource to Site visitors, AcelRx may provide links to other websites. Site users should carefully review the privacy policies and practices of these websites, as AcelRx cannot control or be responsible for the privacy practices of other Web sites.
  10. At any time, you can contact AcelRx to remove your name from our marketing list.
  11. For the purpose of determining the effectiveness of our Site and other online marketing programs, AcelRx may hire certain third party organizations that collect, analyze and report on non-personally identifiable data or provide Web site and/or program support services. To the extent possible, AcelRx will require these organizations to conform to AcelRx' Privacy Policy.
  12. THIRD PARTIES. AcelRx may share some kinds of information with third parties as described below:
  • Companies and people who work for us: AcelRx contracts with other companies and individuals to help AcelRx provide services. For example, AcelRx may host some of our Sites on another company's computers, hire technical consultants to maintain our Web-based health sites, or work with companies to remove repetitive information from customer lists, analyze data, provide marketing assistance, and provide customer service. In addition, if you are a health care professional, AcelRx may validate your licensure status and other information against available databases that list licensed health care professionals. In order to perform their jobs, these other companies may have limited access to some of the personal information AcelRx maintain about our users. Other companies may collect information on our behalf through their sites. This occasionally incorporates the use of frames on the site that will not show the URL you are visiting in the browser address window. We will use reasonable efforts to require such companies to comply with the terms of our privacy policies, to limit their access to any personal information to the minimum necessary to perform their obligations, and not to use the information they may access for purposes other than fulfilling their responsibilities to us. We use our reasonable efforts to limit other company's use of personally identifiable or health care information.
  • Informational offers: Sometimes AcelRx sends offers to selected groups of customers. To accomplish this AcelRx may use third parties working on behalf of AcelRx. AcelRx provides a variety of mechanisms for you to tell us you do not want to receive such informational offers. For example, AcelRx may provide an opt-in box for customers to receive information that is sent by a third-party fulfillment house. You can elect not to receive informational material from us by following the instructions to opt-out as mentioned or included in each of our programs that AcelRx sends to you.
  • Legal requirements: We may release account and other personal information when AcelRx believes that its release is required to comply with the law regulations, rules or local ordinances. We may release personal health information if, in our judgment after review by an attorney, the release is compelled by law or regulation, or if the release may be necessary to prevent the death or serious injury of an individual.


By using this Site and the contents and services available to you on our Web site, you consent to our collection and use of your information as described above. AcelRx will continuously assess its practices to ensure that your privacy is respected. AcelRx may amend this Privacy Policy from time to time. If AcelRx makes any substantial or material changes in the way AcelRx uses your personal information AcelRx will notify you by posting a prominent announcement on AcelRx' Web site.